ALWAYS-ON AI CONSUMER TESTING

Test every Product Decision with your Consumers

Test product concepts, packaging, ingredients, pricing, messaging, and more with AI consumer personas built around your target audience.

Start Free Simulation See how it works

Built to be checked, not just believed

Every response is structured, attributable, and checked against the actual interview data before it reaches your report.

Real per-question transcripts, not one bundled blob

Every persona answers each question on its own, so you get alternating Q&A you can quote directly — not a paragraph blending three answers into one.

No claim ships until it's checked

Every number and theme in the executive summary is matched against the real interview transcripts before the report saves — logged either way, pass or fail.

You choose what actually gets asked

Nothing runs until you approve the question set. Bulk-ask, narrow it down, or write your own — against an uploaded concept document if you have one.

One research cycle, three screens

Platform overview

Ask your panel

How would consumers react to a premium refill pouch?|

Matched Cohort

96% match

Campaign Builder

Describe your concept in a sentence. AI drafts the research design and matches a persona panel to your exact target — Tier 1 metros to rural, matched by industry, not just age and gender.

Live Interview

Structured

14 of 48 responded

Love the refill format.

Price feels a bit high.

Would try it once.

Live Interviewing

Watch the full panel answer live, structured question by question — steer mid-run with a moderator note if a thread needs pushing further.

Analytics Report

Every claim verified against transcripts

Ask this persona a follow-up

Reports & Follow-up

Sentiment, drivers, and segments across a full analytics dashboard — then open a 1:1 chat with any persona whose answer stood out, to ask them why.

Where the ROI actually shows up

Not just a faster process — five points where a research cycle stops costing you a week, an agency invoice, or a second study.

Never defend a number you can't source

When someone in the room asks where a stat came from, you have a straight answer — not a shrug and a promise to follow up later.

Validator

Numeric claims matched to real data
Themes traced to their source question
Unverified claims stripped before saving

Walk into the room with the evidence, not a deck someone built

Skip the day an analyst spends turning your results into slides — export a real, sourced PDF straight from the dashboard, ready before the meeting starts.

Analytics Report

PDF

Skip the week of back-and-forth with an agency

No scoping calls to define objectives and demographics — describe the concept and get a ready-to-run design the same day you have the idea.

Test a premium refill pouch with urban FMCG buyers

Design drafted

Objective, 4 questions, Tier 1 & 2 urban, 25–45y — ready to review.

An answer in seconds, not another meeting

Skip the follow-up call to whoever ran the study — ask this study's own data directly and get a grounded answer instead of waiting on someone else's read.

Which segment reacted best?

Summarize key themesShow sentiment breakdown

Close the loop without commissioning a second study

No new brief, no new panel, no two-week wait — just a message, and the answer's back before your next meeting.

High confidence

Refill format drives repeat purchase

Most respondents cited the pouch's lower cost per use as the deciding factor.